Complete guide to site navigation: how to facilitate the user experience

A site's navigation is more than a set of links. It serves to guide the user and help fulfill the objectives of the site, such as keeping visitors there longer or guiding them to a specific action. A good navigation system avoids frustration and creates more satisfying experiences.

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Why navigation matters

Navigation is essential to define how the user will interact with the site. It works like a map that guides the visitor from the entrance to the desired action, be it a click, a purchase, or the completion of a form.

Positive impacts of good navigation:

• Reduced bounce rate
• Increased time spent on the site
• Facilitating access to important content
• Improved SEO performance

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Types of Navigation

Each type of navigation has a specific function and is more suitable for different types of projects. Below, we explain the most common options.

1. Main Navigation

Located at the top of the page, it is the first access point for the user. It should include the most important sections and be visible on every page.

Tips:

• Limit yourself to five or seven main items to avoid overload.
• Prioritize clarity and choose direct section names.

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2. Secondary Navigation

It usually appears in submenus, sidebars, or as links in the footer. It is useful for grouping complementary content and avoiding polluting the main menu.

3. Hamburger menu

Popular on mobile sites, the hamburger menu is represented by three horizontal lines. It saves space, but make sure the hidden items are easy to access and that the icon is recognizable.

4. Breadcrumbs navigation

The breadcrumbs show the path taken by the user within the site, making it easier to return to previous pages. It's an excellent choice for sites with many levels of hierarchy.

5. Footer

Although less accessed initially, the footer is an important resource for institutional links and legal information, in addition to serving as a complementary navigation point.

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