Bike Hero

App
Project

New app for Bike Hero

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A Bike Hero

Bike Hero is a leading global company in the certification of the originality of bicycles for purchase and sale, and is also a prominent brand in Brazil.

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The App

The app aims to allow owners to register their bikes, organize all documentation, and enter information related to bike insurance. We developed a versatile, clean app that would provide the best possible experience for the Bike Hero audience.

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Our redesign project for the digital certifier page faced the challenge of balancing technical complexity with an intuitive user experience. We focus on simplifying the process of obtaining certificates, highlighting crucial information and eliminating visual noise. The integration of responsive design elements was also essential to ensure accessibility on mobile devices. The end result not only improved navigability, but also strengthened brand credibility, raising user confidence.

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Innovation and UX

We developed a project with an authentic, objective design and a striking aesthetic. In collaboration with the Bike Hero team, we created an image system that always highlighted bikes with the use of advanced technology. The image backgrounds were removed or automatically replaced with images provided by the manufacturer, specially produced for its sales channels. This ensures a visually consistent and professional presentation across the platform.

E-commerce

Design

We adapted the design to work in several languages. The CEO of Bike Hero recognized that our design approach and user experience raised Bike Hero to an international product level, making it a reference in the bicycle certification universe.

DANIEL BUONO, CYRELA
General IT Manager

“We seek simplicity and clarity in our digital products. With this focus, we achieve elegance and provide a unique experience to our customers. Baux was fundamental to this journey, creating a design that expressed our values.”

FILIPE BOTTON, PETLOVE
Head of Brand and Communication

“Thiago is, without a doubt, one of the best designers I have ever met. In addition to having good taste, he knows how to take his team to the next level.”

Results

For over 20 years, VIZIO has been committed to making high-quality affordable entertainment. Smart TVs, sound bars, even a built-in, free digital streaming platform—they make it all for everyone, and don't skimp on the quality.

But the brand's digital experience didn't accurately reflect this commitment, nor could people buy products directly from the site. Vizio.com needed to reflect the brand's ethos of “entertainment for all,” as well as champion individual product stories to enable confidence in visitors looking to buy.

LIFT IN TRAFFIC
23%
REVENUE INCREASE
14%
NEW VISITORS
90%