Avante
New site for Avante
About the project
Avante is a mining technology company with a wide range of SaaS products, offering them in the White Label model for individuals and companies interested in launching their own business. We were invited to design the site experience, embarking on its new brand moment and highlighting its potential and presence in the national market.
Design and experience
We had total visual freedom in this project. Our challenge was to make the site a reference in the area. We created the site with solid interactions and presentations of Avante products and solutions. Our goal was to tell the story of the brand and present the products in a light, clear and visually appealing way, as desired by the brand. We are pleased to have made that vision a reality.
360º
From the beginning, our goal was to design each page of the project as if it were a complete site, assigning the same intensity, visual weight, and experience to all of them. The entire navigation ecosystem, from the presentation of the products to the categorization of the services and the privacy policy page, was designed to provide a complete browsing experience in a 360º model.
Cell phones and tablets
Our commitment to maintaining the same intensity and experience in the mobile and tablet versions has been carefully executed. We took care to enrich the display of details in a mobile experience, ensuring high quality performance, interactions, and design.
E-commerce
Our redesign project for the digital certifier page faced the challenge of balancing technical complexity with an intuitive user experience. We focus on simplifying the process of obtaining certificates, highlighting crucial information and eliminating visual noise. The integration of responsive design elements was also fundamental to ensure accessibility on mobile devices. The end result not only improved navigability, but also strengthened brand credibility, increasing user trust.
“We seek simplicity and clarity in our digital products. With this focus, we achieve elegance and provide a unique experience to our customers. Baux was fundamental to this journey, creating a design that expressed our values.”
“Thiago is, without a doubt, one of the best designers I have ever met. In addition to having good taste, he knows how to take his team to the next level.”
Results
We were able to achieve more accesses, better performance, greater engagement, and a more effective presentation of the brand, products and services.
