LeChef - Stella Artois
LeChef app, for Stella Artois
Stella Artois and LeChef
Stella, with her LeChef app, was looking for a new, more modern and captivating look that would stand out from traditional food ordering apps, offering a unique and memorable experience for users.
outlay
In this project, we explore innovative visual forms and styles, distancing ourselves from the conventions of traditional food delivery apps. We approach the dishes page as unique products, investing in a wealth of details and a more exploratory visual presentation. In addition, we have developed a page dedicated to the restaurant's chef, highlighting his professional details, main dishes and his gastronomic history.
UI and UX
We looked at movie apps, rather than the online ordering universe, as a reference for this project. The great challenge was to think outside this context, maintaining the essential functionality for placing the order, adding dishes, entering the delivery address, tracking orders, and other important features. And we were able to do that successfully.
“We seek simplicity and clarity in our digital products. With this focus, we achieve elegance and provide a unique experience to our customers. Baux was fundamental to this journey, creating a design that expressed our values.”
“Thiago is, without a doubt, one of the best designers I have ever met. In addition to having good taste, he knows how to take his team to the next level.”
