Petlove
Illustrations for Petlove
Rebranding
Petlove underwent a rebranding process and we were responsible for defining and designing the illustrations that make up the brand's entire ecosystem. We deliver illustrations, icons, and markers.
outlay
Our main challenge was to find a stroke style and design direction that would stand out from the common identity of illustrations in the universe of technology companies. We conducted several studies to identify the ideal path, seeking a visual language that was appropriate for the brand's audience.
Lots of illustrations
We designed a wide variety of illustrations and icons, totaling more than 300 formats delivered in the project. These elements have been carefully designed to meet specific brand needs and provide a unique and engaging visual experience for the target audience.
Adaptive illustrations
The project was meticulously designed to adapt the illustrations in all the brand's media, from apps to service vans. Each illustration has been carefully developed to ensure consistency and flexibility, allowing its use in a variety of contexts and formats, both digital and physical. This ensures a cohesive and recognizable visual identity in every interaction with the brand.
“We seek simplicity and clarity in our digital products. With this focus, we achieve elegance and provide a unique experience to our customers. Baux was fundamental to this journey, creating a design that expressed our values.”
“Thiago is, without a doubt, one of the best designers I have ever met. In addition to having good taste, he knows how to take his team to the next level.”
delivery
Illustrations and icons for the entire Petlove ecosystem.
